Icon set for the Fintuity ecosystem
Fintuity is a UK based company providing a wide range of financial advice delivered by both human professionals and AI.
Objective: Develop a standardised set of icons for the company ecosystem to help users quickly and visually differentiate between services offered by the Virtual Adviser (AI) and the Financial Adviser (IFA). Utilising these icons within the ecosystem would improve user learning and interaction speed, enhancing overall product usability.
Flat interface icons
Flat icons were designed for use in interfaces to subtly represent different product types. They can be placed inline with text or used as standalone elements. I created separate icons in two intended sizes (24px and 16px) to ensure they retain detail and readability, rather than simply scaling them. Additionally, designers can use flat illustrations suitable for larger sizes (24px and up). Virtual Adviser and Financial Adviser icons use different color palettes to distinguish them even more.
24px< illustration
scaled
24px icon
native
16px icon
native
24px< illustration
scaled
24px icon
native
16px icon
native
Color palette
3D Icons
3D icons were created to catch more attention and serve as strong, bold visual elements in CTA sections. I leveraged the advantages of 3D design, using different realistic materials to represent the various product fields that Fintuity offers.
Subtle Matte Plastic
Modern, technological, versatile, adaptable. Can be used with any kind of product.
Glass
Reflects transparency and trust, emphasizes openness and clarity, crucial aspects in fostering a trustworthy relationship with clients seeking financial advice. Can be associated with crystals and gems.
Metal
Metal signifies strength, reliability, durability and financial stability. Associated with metal coins and other valuables.
Polished Wood
Conveys sophistication, comfort, warmth, and a connection to tradition. Suggests a blend of modern expertise with timeless values. Red wood is popular in UK.
Examples of use in the product
